Commercial vs Theatrical Actor’s Headshots: What Every Auckland Actor Should KNow
If you’ve ever wondered whether you really need more than one kind of headshot (and whether you really need to hire a professional to shoot them) the answer is a polite but resounding yes.
As an Auckland headshots photographer, I work with actors at every stage of their careers, from first auditions and agency signings to magazine spreads. One question that many of you at the beginner or aspiring end of the spectrum may not know to ask is “What’s the difference between commercial and theatrical headshots?”
It’s a great question, and understanding that difference could be what lands (or costs) you your next audition.
Commercial Headshots: Your “Bookable” Side
Think of your commercial headshot as your friendly handshake in photo form. These are the images that say, “I could sell you insurance, toothpaste, or a new car and you’d probably trust me.”
You’ll use these for:
TV commercials, lifestyle ads, brand campaigns, sitcoms, and roles where casting directors want someone warm, relatable, and camera-ready.
The look:
Bright, clean lighting (I use natural light, but soft studio light will also do the job)
A genuine smile or friendly, open expression (leaning towards camera reads as open and friendly)
Fresh, minimal styling and everyday wardrobe (no loud prints or logos please!)
Light backgrounds or soft colour tones
The goal:
Approachability. Casting directors should look at your headshot and immediately think, “Yes, this person feels real and likeable.”
Prep tips:
Choose wardrobe colours that flatter your skin tone without stealing attention. Be careful with black, it can look severe against the wrong skin tones.
Keep hair and makeup natural (this isn’t a fashion shoot). If in doubt book the professional hair and makeup artist as an optional add on to your shoot with me.
Bring energy. Commercial headshots live or die on the spark in your eyes.
Theatrical Headshots: Your “Depth and Range” Side
If your commercial headshot says “buy this,” your theatrical headshot says “watch this.”
These are the images used for dramatic film, theatre, or serious TV work — roles that require nuance, emotional range, or a specific type. They’re often moodier, more cinematic, and focused on your eyes. The goal is to prove to a casting director that you can say everything you need to with your eyes.
You’ll use these for:
Feature films, drama series, stage work, or any role where the brief involves words like “intense,” “complex,” or “mysterious.”
The look:
Subtle or neutral expressions (no big smiles here)
Muted tones and simple wardrobe
Close crop on the eyes and face
Also (contrary to the above), wider shots that show your emotional range in a moody environment
Moodier or more interesting lighting that adds depth and drama
The goal:
To look like someone who can act, not just pose. Your image should make a casting director think, “this person could handle emotional weight.”
Prep tips:
Bring wardrobe options in neutral tones that suit your skin tone and hair.
Avoid over-styling — let your face and eyes do the work.
Think about the “types” you often (or want to) get cast as, and channel that energy.
Why You Might Need Both
If you’re serious about working across film, TV and commercials, you need both styles. Casting directors are looking for different things depending on the project.
Using a bright, smiley headshot for a gritty drama can make you look miscast before you even get to the audition. Conversely, sending a brooding theatrical shot for a toothpaste ad? It’s giving “too much depth for dental hygiene.”
Two looks = double the opportunities.
Having said that, it’s important to know your type and if you know you aren’t suited for or don’t want to pursue intense, emotional dramatic roles don’t force it. Stick to your commerical headshot.
How Often Should You Update Your Headshots?
Every 12–18 months is a good rule of thumb, or sooner if:
You’ve changed your hair, weight, or style
You’ve aged out of your last “type”
You’ve levelled up your acting experience and want your image to reflect that
Your headshot should look like you, today. Not you, 2022 edition. If casting directors can’t recognise you when you walk into the room, that’s a problem.
How to Get the Most Out of Your Headshots
Be clear on your “type.”
Know what kinds of roles you’re best suited for right now. Your photographer can help you express that visually.Plan your wardrobe.
Clean, solid colours. Avoid busy patterns or heavy branding. Bring 1-2 outfits per look.Rest and hydrate.
Please! You’d be surprised how much difference it makes on camera.Update your profiles immediately.
Once you’ve got your new shots, upload them to casting networks like Showcast, StarNow, your agency profile, and your own social media. Share them widely so that people know you’re ready to work!Tag your photographer.
Always give photo credit. Please, I don’t want to be your best kept secret. It helps us both (and gives you another visibility boost).
The Secret to a Great Headshot
A great headshot doesn’t rely on perfect lighting or retouching, it’s about connection. Your eyes need to tell a story. So it’s my job to help you relax, connect, and forget there’s a lens in front of you.
When I photograph actors, I use a mix of direction, conversation, and subtle posing to draw out authentic expressions. The kind that casting directors actually respond to.
If you’ve ever thought “I hate photos of myself,” you’re in safe hands. (Half my clients start the session saying that. The other half say it after I tell them to breathe.)
Ready to Update Your Headshots?
If your current photos are more than a year old, or if you’ve never had separate commercial and theatrical looks, now’s the time.
I offer actor headshots in Auckland designed to capture both your bookable and dramatic sides. Sessions are relaxed, guided, and entirely tailored to your goals.