PERSONAL BRAND PHOTOGRAPHY for FOUNDERS & CREATIVES in Auckland
Lifestyle business photos & headshots for camera-shy consultants, coaches & service based businesses in Auckland, New Zealand.
YOU CAN’T AFFORD TO BE IGNORED.
Define your brand.
Cut through the noise.
Attract your dream clients.
Stop wasting time & money on marketing gimmicks that fall flat—allowing your competitors to land your dream clients while you’re stuck doing work you don’t love.
I understand that stepping in front of the camera can be daunting. That's why I create a supportive environment, guiding you every step of the way to capture images that truly reflect your passion and professionalism.
Hi, I’m Aimee.
I help you position yourself as the expert in your field.
Before slinging a camera full time, I drove the marketing strategy for some incredible brands.
Now I blend marketing insight with photographic expertise to create jaw dropping brand photos that hustle as hard as you do.
I’m a lifestyle photographer, which means I take authentic looking images that don’t feel too forced or posey.
I bet you think you’re not photogenic, and you feel like a bit of a knob in front of the camera? Don’t worry, I get it!
That’s why I’ll ensure you’re well prepared before your shoot and you have easy to follow direction on the day, so you never have to worry about how to pose your hands or whether you’re showing too many chins!
Standout, no matter how camera-shy you feel.
AS SEEN IN
WONDERING IF THIS IS RIGHT FOR YOU?
This is for you if…
👍 You’re a service provider looking to skyrocket your business and attract dream clients with images that show what you do and why you do it.
👍 Or, you’re a coach, author or speaker looking for an authentic way to engage and build an audience.
👍 You’re launching or re-branding your website and you need images that align with your values and show what it’s like to work with you.
👍 You’re tired of trying to cobble your brand together from old headshots and generic stock.
👍 You’re a bit nervous about having your photos taken, so you want to work with a photographer who will talk you through it!
This may not be right for you if…
❌ You just want a couple of quick, headshots against your boardroom wall.
❌ You have a business that primarily sells physical product and you want lots of inventory photos.
❌ You’re ready for better, more natural photos but you want them for a team (take a look at my Executive Team Headshots days instead).
❌ You’re looking for traditional corporate headshots for a big group (20+ people).
❌ You’d rather pinch pennies and DIY it than invest in your success by engaging your audience!
Reviews & Testimonials
-
![Personal Brand photo of business owner with their dog photographed by Aimee Glucina]()
"Working with Aimee has been an absolute pleasure from start to finish! Not only is she a talented and professional photographer, but her patience, flexibility, and genuine warmth made the entire experience so enjoyable. On the day of the shoot, Aimee arrived with a clear vision and an eye for detail. We had chosen two different locations, and she navigated both seamlessly, knowing exactly what to capture and how to bring out the best in each setting. She made everyone feel comfortable in front of the camera, which really shows in the natural, vibrant images she produced. The final photos exceeded our expectations and perfectly reflect the spirit of our team and brand. I will definitely recommend Aimee to anyone looking for a professional, friendly, and reliable photographer. If you’re looking to elevate your brand with beautiful, meaningful imagery—get in touch with Aimee. You won’t regret it!"
David Monsellier, Monsellier Law
-
![Author profile picture for Auckland based Author Rachel Paris in which her long brown hair is worn down, while she is wearing a black short-sleeved top, standing against a plain white wall with her arms crossed.]()
"Aimee is an experienced professional with a great understanding branding and style. The session was relaxed and fun, and the photographs are perfectly on brief. Highly recommend."
Rachel Paris, Author
-
![Smiling woman bounds along an open balcony in a light lilac coloured dress. She looks carefree and enthusiastic.]()
"Aimee's experience and resources set you up for success. Importantly, I felt heard and understood. The shoot itself was relaxed and fun. It's always going to be a step out of your comfort zone, but Aimee was encouraging, highly professional, and empathetic throughout. Above all, Aimee's images are everything I hoped for. She's such a talent! She turned things around in record time and delivered a phenomenal suite of images that capture a range of moods and moments."
Karina McHardy, Author and Founder of NeuroThrive
-
![Tall, casually dressed man makes a smoothie in a modern kitchen as part of his suite of branding images for a wellness and lifestyle brand.]()
"With a comprehensive background in marketing (corporate to SME) Aimee quickly understands the requirements to craft photos that align with your brand. She is adaptable and skilled and will not start a shoot until she clearly understands your end goals. Aimee, made it fun and easy to ‘snap’ some fabulous photos of me, including making me look pretty darn good (not an easy task – hehe). Naturally, I’d highly recommend Aimee for your next photo shoot."
Michael Griffith, founder of Epic Wellbeing
-
![Two professional business women stand in a well lit urban laneway facing the camera with approachable and welcoming smiles.]()
"Aimee has been an incredible partner in supporting us at The Urban Advisory to develop our brand refresh collateral. We've had a series of sessions with her, building our library of content. Her photography is absolutely exquisite, but beyond that she also took the time to deeply understand what we were trying to achieve and what was important to us. We couldn't recommend her highly enough."
Dr Natalie Allen, co-founder of The Urban Advisory
-
![Close-up portrait of a woman with blue eyes and shoulder-length brown hair, wearing a white blazer and dark top, sitting against a blurred grey background. This is a personal branding profile picture for an Auckland based business founder.]()
“Aimee is both professional and fun to work with, which is a great combination to make you feel relaxed, in capable hands and enjoy having your photos taken. Her creative ability to understand your business, your branding, your vision, and what you want to convey in your photos coupled with her marketing and business knowledge makes her an incredible resource for any entrepreneur.”
Juliette, Author & Founder of Thrive Wellness
-
![Branding Photo for a smiling man with crossed arms, wearing a white shirt and dark coat, standing outdoors in an urban area with hanging lights and buildings in the background. Photographed in downtown Auckland by Aimee Glucina.]()
“Aimee was amazing to work with! Not only did she take some great shots, the shoot and her service before and after couldn't have been better. What's more, she's a lovely person to deal with. . . and that's important!”
Stu, Consultant & Founder of Mean Business
-
![Branding photo featuring a smiling woman with long blonde hair sitting at a wooden table in a cafe or restaurant, holding a cup of coffee, with a decorative wooden partition behind her and natural light coming through the window.]()
“She was so thorough in the lead up - I felt Aimee really understood my brand and what I wanted to achieve with my images. On the day I was nervous, but she instantly put me at ease. I felt really comfortable and it was actually so much fun I didn't want it to end! The images turned out better than I ever could've imagined, not posed or cheesy but super authentic, warm and beautiful.”
Georgie, Founder of Expansion Within
-
![Profile photo for Auckland based business woman who is smiling while sitting at a table with a laptop and a notebook, on a porch with trees in the background.]()
“I was teary eyed with joy when I saw the sneak peeks, thank you for making my heart smile - I never see myself this way and often thought that I wasn't photogenic but the way you've captured me is just precious - grateful for your talent.”
Sheila, personal branding client
Ready to level up with custom brand photos that work as hard as you do?
HOW IT WORKS
STEP 1
Get in touch
Fill out the Contact Form and I’ll be in touch.
STEP 2
We’ll use my signature brand discovery process to define your goals and map out the perfect shoot for you. You’ll receive a detailed prep guide that takes the hassle out of figuring out what to wear and what to bring on shoot day.
Plan for Success
STEP 3
Love your New Photos
Come shoot day you’ll be guided through super easy to follow posing tips, so you can relax knowing we’re going to get incredible photos that work hard for your business.
No, it’s not weird to have a crush on your new portraits!
Personal Branding Photography
Compare the Packages
The Quick Brand Boost Session
When you need a few standout headshots & profile pics to refresh your LinkedIn & About Page.
NB: this minimal, profile-focused package does not include behind the scenes lifestyle photos (e.g. there’s no shots of you working, interacting, creating, in action).
Founder only (no teams)
-
My signature Discovery Questionnaire will ensure we nail your shoot objectives and get the right headshots and profile pics to suit your brand.
-
My detailed Prep Guide includes wardrobe tips, prop suggestions and location guidance to take all the hassle out of getting ready.
Add on Professional Hair and Make Up ($390) for the ultimate shoot day glow up.
-
Your relaxed photo-shoot (up to 90mins) includes easy to follow posing direction that won’t make you cringe!
Shoot at my location or yours (single location only). Environmental backgrounds and plain backdrops also included.
This limited session is focused mostly on getting great new headshots and lifestyle profile photos.
-
Your choice of 10 stunning images to download in full high-resolution from your online viewing gallery (with the option to upgrade for more if you can’t decide).
Image Use License is included.
WHAT’S INCLUDED (expand + for details)
VALUED AT $1,300
Your Investment | $1070 (all incl)
The Signature Personal Brand Experience
Strategic planning, relaxed and fun shoot, incredible comprehensive gallery. This is ideal for individuals building or refreshing their brand across their website, socials and press.
Founder only (no teams)
-
You’ll get my signature Brand Discovery Questionnaire to help you easily distil the essence of your Personal Brand.
Our pre-session work will make sure we nail your shoot objectives and create strategically aligned photos that speak to your dream client.
-
Based on your Brand Discovery responses, this mood-board will ensure we’re on target to create strategically aligned images that work hard for your brand.
-
My detailed Prep Guide includes wardrobe tips, prop suggestions and location guidance to take all the hassle out of getting ready.
Add on Professional Hair and Make Up ($390) for the ultimate shoot day glow up.
-
Your relaxed and fun Personal Branding Photo-shoot includes no-fuss, authentic posing direction that won’t make you cringe!
I’ve spent years perfecting a relaxed experience for my clients that removes those awkward “what do I do with my hands?” and “how many chins have I got?” feelings.
Enough time for ample outfit changes.
Your shoot can include ‘action shots’ (e.g. you working), client interactions, mock set ups, BTS, lifestyle portraits, as well as headshots.
1 or 2 locations are included (within close proximity).
I’ll send you a Location Guide packed full of my favourite shoot spots (including my own location) to help you get the creative ideas flowing.
-
No need to choose!
You’ll get a complete gallery of strategically aligned images (approx 60+), to download from your online viewing gallery.
Photos are edited in my signature natural style (distractions reduced, blemishes gone, colour corrected) for the most polished version of you!
High resolution and web-ready files included to make your marketing effortless.
An Image Use License is included so that you can splash these bad boys liberally across your marketing.
WHAT’S INCLUDED (expand + for details)
VALUED AT $2,500
Your Investment | $1,747 (all incl)
The Ultimate Brand Library (for 1-3 people)
Comprehensive and team-friendly. Get a full suite of visuals plus planning tools to tell your brand story over time. Ideal for founders who want seasonal variety, campaign images, custom stock, or a chance to incorporate key team members.
-
You’ll get my signature Brand Discovery Questionnaire to help you easily distil the essence of your Personal Brand.
We’ll follow this up with a pre-session Strategy Call to make sure we nail all of your shoot objectives and create strategically aligned photos that speak to your dream client.
-
Based on your Brand Discovery deep dive we’ll create a custom plan that will ensure the ultimate gallery of hard working images aligned to your marketing needs and business goals.
-
My detailed Prep Guide includes wardrobe tips, prop suggestions and location guidance to take all the hassle out of getting ready.
Add on Professional Hair and Make Up ($390) for the ultimate shoot day glow up.
-
Your relaxed, fun Personal Branding Photo-shoot includes no-fuss, authentic posing direction that won’t make you cringe!
I’ve spent years perfecting a relaxed experience for my clients that removes those awkward “what do I do with my hands?” and “how many chins have I got?” feelings.
There’s enough time for ample outfit changes.
Your shoot can include ‘action shots’ (e.g. you working), client interactions, mock set ups, BTS, lifestyle portraits, headshots and more! Bespoke stock imagery can also be included in this package.
Up to 3 locations are included (within close proximity) for maximum variety.
I’ll send you a Location Guide packed full of my favourite shoot spots (including my own location) to help you get the creative ideas flowing.
-
You’ll get an epic gallery of scroll stopping images (100+) that make website and content creation overwhelm a thing of the past.
This can include a mix of portraits, lifestyle images, behind the scenes, client interactions, and bespoke stock/filler images.
Download straight from your online viewing gallery.
Photos are edited in my signature natural style (distractions reduced, blemishes gone, colour corrected) for the most polished version of you!
High resolution and web-ready files included to make your marketing effortless.
An Image Use License is included so that you can splash these bad boys liberally across your marketing.
-
New photos are great - but only if you know how and where to use them!
This easy to follow PDF will help you to use your images for maximum impact. Includes social media size guides, best practice guidelines and tips for getting your new imagery to contribute to your search engine optimisation.
WHAT’S INCLUDED (expand + for details)
VALUED AT $3,500
Your Investment | $2,670 (all incl)
Not sure which package is right for you? Get in touch and I’ll help you figure it out.
OPTIONAL EXTRAS
ADD THESE TO ANY PACKAGE
Hair & Makeup
starts at $390 per session (highly recommended)
Let me take one more thing off your plate.
I’ll book and bring in my favourite professional hair and make up artist, Greer Melrose, to give you the ultimate confidence boosting glow-up! Then she’ll stay on-site to make sure fly-aways and flecks are tamed and hair styles and make up can be altered for variety.
Location or Studio Hire
Price dependant on location
I have a list of great indoor locations to recommend. Together we’ll find a location that’s perfect for your brand.
I know it can be scary to invest in yourself, but imagine being able to…
Launch a website you’re proud of, filled with images you actually love!
Stop cobbling your brand together around old headshots that don’t represent who you are.
Say yes to speaking engagements knowing you’ve already got perfect PR photos.
Ditch generic stock photography in favour of website imagery that’s as unique and creative as you are.
Attract your dream clients by communicating your values and personality in your photos.
Farewell content overwhelm knowing you have months worth of engaging imagery for your socials.
Set yourself up to thrive with top-notch professional photographs that position you as the go-to expert in your field.
Want to see what you can expect?
View my Personal Branding portfolio
BOOK THE PERFECT SHOOT FOR YOUR BRAND
Not sure which package is right for you?
I’m here to help! If you know you’re unsure which package will give your brand the boost it needs, email me and I’ll help you find your best suited option.
Every day without a cohesive brand presence is a missed opportunity to connect with your ideal clients. Don't let outdated visuals hold back your business growth.
Got questions?
-
Ah, the all important question! The main thing is that you wear something you feel confident in! Try everything on a week before (leaving time to fill in wardrobe gaps if needed).
Don’t worry you will get an extensive guide with pages of wardrobe tips and ideas when you book.
You can bring in as many outfit options as you want. I’ll go through them with you and help you choose what will work best on camera and make you look a million bucks.
-
I’ll let you in on a secret—almost everyone feels this way! But I’ve got you!
My years of experience have allowed me to create a seamless, confidence-boosting experience. I’ll gently guide you with easy to follow posing direction that’s made for real people (not models). I’m an expert at finding the best and most flattering light.
Trust me - you’ll find a new level of camera confidence on this shoot allowing us to capture your authentic self.
-
Absolutely. Professional branding photos can elevate your business, attract your ideal clients, and increase your confidence.
The chances are that if you keep trying to DIY your brand with selfies and stock you’ll just end up confusing your messaging and alienating dream clients who won’t see you as being worth their investment.
-
While a quick headshot is great for your LinkedIn Profile it’s not enough to convince your ideal customer that you’re the right fit for them, in the same way that a Signature Personal Brand shoot can.
If refreshing your profile pictures (rather than building a new brand) is your primary goal then the Essentials Only package might suit you.
-
Headshots are usually shot from the bust up and provide a simple, professional image of what you look like.
Whereas Personal Branding incorporates storytelling about who you are and why you do what you do. Personal Branding photos will be a mix of headshots, editorial and lifestyle portraiture that visually illustrates what it’s like to work with you.
For more, check out this post.
-
When you get in touch I'll send you a location guide to spark ideas. After that we will discuss the options that are best suited to your brand.
That might be your offices and nearby environment, a hired location, or your favourite cafe. I also shoot many branding sessions at my own home which has a neutral, modern aesthetic that is especially well suited to lifestyle brands and authors.
-
I build simple, effective, SEO optimised Squarespace websites and am a Squarespace Gold Circle Member.
I am also able to audit your existing or DIY website and recommend improvements that will strengthen your branding.
Get in touch to discuss what you need.
-
Sure can!
I have a decade of experience in brand strategy and marketing and I’d love to help you finesse your brand.
I’ll help you to pinpoint your ideal customer and brand story.
Reach out to discuss a custom quote and timeline.
-
I photograph Executive Teams of 5-15 who want modern lifestyle headshots.
My signature style uses natural light and real environments, and will require 1/2 - a full day with your team.
You’ll have 25 minutes with my professional hair & makeup artist, and 20 minutes shooting.
Check out this page for details.
For teams of more than 15, I am probably not the right photographer for you.