Personal Brand Photography in Auckland
Brand photography & headshots for camera-shy consultants, coaches & creatives.
Specialising in helping female service-business founders to build thriving brands.
AUCKLAND, NEW ZEALAND
PERSONAL BRANDING PHOTOGRAPHY THAT GETS YOU NOTICED.
Build a personal brand you’re proud of.
Stop watching your competitors land your dream clients while you’re stuck doing work you don’t love.
With a marketing & psychology background I know how to frame a cut-through brand … and I’ll make your photo shoot enjoyable, not awkward.
Hi, I’m Aimee.
I help you to position yourself as the go-to expert in your field.
My background in psychology & branding means I blend marketing insight with photographic expertise. The result? Jaw dropping photos that work as hard as you do.
I’m a lifestyle photographer, so I take authentic images that don’t feel too forced or posey.
Still, I bet you’re worried you’ll be un-photogenic and awkward in front of the camera.
That’s why I ensure you’re well prepared before your shoot and you have easy to follow direction on the day. No more “what do I do with my hands?” moments.
Standout, no matter how camera-shy you feel.
AS SEEN IN
Ready to level up with strategically planned, custom brand photos?
Personal Branding Photography - How it Works
STEP 1
Plan & Prep
Get in touch and we'll nut out what you need to meet your branding goals and show what makes your clients love working with you.
I'll send you an invoice, a contract and a questionnaire and then we'll get to work!
Your questionnaire informs a storyboard or full creative direction to guide your shoot.
STEP 2
Shoot day can begin with a professional hair and makeup glow up. You'll bring loads of great outfits (a prep guide helps with that), and we'll use curated locations or settings to ensure maximum variety over the next 2-4 hours.
Shoot
STEP 3
Delivery
A couple of weeks after your session you'll receive your finished online gallery, packed with enough imagery to see you through months of content. Plus I'll guide you through how and where to use your new images so that they don't just atrophy on your hard drive.
Personal Branding Photography
Compare the Packages
The On-Brand Headshot Session
When you just need a couple of fresh headshots for your LinkedIn profile or a speaking gig. Ideal when you work for someone else rather than for yourself.
This is a headshot focused shoot. It does not include shots of you working, interacting, behind the scenes or in action.
Individual only (not for teams)
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My planning questionnaire will ensure we nail your shoot objectives and get the right headshots and profile pics to suit your brand.
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My detailed Prep Guide includes wardrobe tips, prop suggestions and location guidance to take all the hassle out of getting ready.
Add on Professional Hair and Make Up ($390) for the ultimate shoot day glow up.
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Your relaxed photo-shoot (around 60mins-ish) includes easy to follow posing and movement direction so you don’t feel awkward.
Shoot at my location or yours. Environmental backgrounds and plain backdrops can be included.
No action, working or behind the scenes shots are included in this limited session.
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You’ll receive a beautifully edited assortment of images in an online viewing gallery. Choose up to 10 to download (with the option to upgrade for more if you can’t decide).
Image Use License is included.
WHAT’S INCLUDED (expand + for details)
VALUED AT $1,300
Your Investment | $1070 (all incl)
ADD PROFESSIONAL HAIR & MAKEUP (+$390)
The Signature Personal Brand Experience
When you need to build or refresh your brand across your website, socials and press.
Strategic planning, fun shoot, varied gallery of strategically aligned photos (includes headshots, BTS, interactions, storytelling details…).
Best suited to coaches or business founders who want to highlight their services and focus on connecting with new clients.
Individual only (not for teams)
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You’ll get my signature Brand Discovery Planning Questionnaire to help you easily distil the essence of your Personal Brand.
Our pre-session work will make sure we nail your shoot objectives and create strategically aligned photos that speak to your dream client.
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I’ll help you assess your best location options and provide suggestions for free and paid options.
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Based on your Brand Discovery Questionnaire responses, this storyboard will ensure we’re on target to create strategically aligned images that work hard for your business and reflect your unique brand personality.
This will guide the overall aesthetic direction of your shoot and include a list of ‘must have’ shots.
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My detailed Prep Guide includes wardrobe tips, prop suggestions and location guidance to take all the hassle out of getting ready.
Add on Professional Hair and Make Up ($390) for the ultimate shoot day glow up.
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Your relaxed and fun Personal Branding Photo-shoot includes no-fuss, authentic posing direction that won’t make you cringe!
I’ve spent years perfecting a relaxed experience for my clients that removes those awkward “what do I do with my hands?” and “how many chins have I got?” feelings.
Enough time for ample outfit changes.
Your shoot can include ‘action shots’ (e.g. you working), client interactions, mock set ups, BTS, lifestyle portraits, as well as headshots.
1 or 2 locations are included (within close proximity).
I’ll send you a Location Guide packed full of my favourite shoot spots (including my own location) to help you get the creative ideas flowing.
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No need to choose!
You’ll get a complete gallery of strategically aligned images (approx 60+), to download from your online viewing gallery.
Photos are edited in my signature natural style (distractions reduced, blemishes gone, colour corrected) for the most polished version of you!
High resolution and web-ready files included to make your marketing effortless.
An Image Use License is included so that you can splash these bad boys liberally across your marketing.
WHAT’S INCLUDED (expand + for details)
VALUED AT $2,500
Your Investment | $1,747 (all incl)
ADD PROFESSIONAL HAIR & MAKEUP (+$390)
The Ultimate Brand Library (for 1-3 people)
Best suited for founders that want extra storytelling details. Especially if you could use a little extra help understanding how & where to use your new images.
Comprehensive (and team-friendly). Get a full suite of visuals plus the planning tools to help you tell your brand story well.
Incredible for business owners who want seasonal variety, campaign images, to replace generic stock and filler images, or a chance to incorporate a couple of key team members.
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You’ll get my signature Brand Discovery Planning Questionnaire to help you easily distil the essence of your Personal Brand.
We’ll follow this up with a pre-session Strategy Call to make sure we nail all of your shoot objectives and create strategically aligned photos that speak to your dream client.
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I’ll help you evaluate the best shoot locations to meet your marketing goals. Including making suggestions for free and paid options.
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Creative direction is the magic blend of strategic planning and aesthetic design that ensures visual consistency in your photos.
I’ll create a custom plan that will ensure a gallery of hard working images aligned to your mission, brand values, marketing needs and business goals.
This includes an easy to follow shoot day plan complete with locations, key looks, wardrobe and prop guidance, shot list, image placement plan and more.
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My detailed Prep Guide includes wardrobe tips, prop suggestions and location guidance to take all the hassle out of getting ready.
Add on Professional Hair and Make Up ($390) for the ultimate shoot day glow up.
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Your relaxed, fun Personal Branding Photo-shoot includes no-fuss, authentic posing direction that won’t make you cringe!
I’ve spent years perfecting a relaxed experience for my clients that removes those awkward “what do I do with my hands?” and “how many chins have I got?” feelings.
There’s enough time for ample outfit changes.
Your shoot can include ‘action shots’ (e.g. you working), client interactions, mock set ups, BTS, lifestyle portraits, headshots and more! Bespoke stock imagery can also be included in this package.
Up to 3 locations are included (within close proximity) for maximum variety.
I’ll send you a Location Guide packed full of my favourite shoot spots (including my own location) to help you get the creative ideas flowing.
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You’ll get an epic gallery of scroll stopping images (100+) that make website and content creation overwhelm a thing of the past.
This can include a mix of portraits, lifestyle images, behind the scenes, client interactions, and bespoke stock/filler images.
Download straight from your online viewing gallery.
Photos are edited in my signature natural style (distractions reduced, blemishes gone, colour corrected) for the most polished version of you!
High resolution and web-ready files included to make your marketing effortless.
An Image Use License is included so that you can splash these bad boys liberally across your marketing.
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New photos are great - but only if you know how and where to use them!
This easy to follow PDF will help you to use your images for maximum impact. Includes social media size guides, best practice guidelines and tips for getting your new imagery to contribute to your search engine optimisation.
WHAT’S INCLUDED (expand + for details)
VALUED AT $3,500
Your Investment | $2,670 (all incl)
ADD PROFESSIONAL HAIR & MAKEUP ( +$650)
Hair & Makeup
From + $390 per session
highly recommended
I’ll book my favourite pro hair and makeup artist, Greer Melrose, to give you the ultimate confidence boosting glow-up!
She’ll stay on-site for touch-ups and changes throughout.
Location or Studio Hire
price dependant on location
OPTIONAL EXTRAS
Reviews & Testimonials
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"What sets Aimee apart is that she's not just a photographer—she genuinely understands branding and marketing. She was instrumental in helping me put together the brief itself, asking the right questions about how I wanted to show up, where the images would be used, and what story I was trying to tell. If you're looking for a personal branding photographer in Auckland who combines technical skill with genuine brand strategy and a relaxed, collaborative approach, I highly recommend Aimee."
Mahsa Marks, Strategist and Coach
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![Author profile picture for Auckland based Author Rachel Paris in which her long brown hair is worn down, while she is wearing a black short-sleeved top, standing against a plain white wall with her arms crossed.]()
"Aimee is an experienced professional with a great understanding branding and style. The session was relaxed and fun, and the photographs are perfectly on brief. Highly recommend."
Rachel Paris, Author
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![Smiling woman bounds along an open balcony in a light lilac coloured dress. She looks carefree and enthusiastic.]()
"Aimee's experience and resources set you up for success. Importantly, I felt heard and understood. The shoot itself was relaxed and fun. It's always going to be a step out of your comfort zone, but Aimee was encouraging, highly professional, and empathetic throughout. Above all, Aimee's images are everything I hoped for. She's such a talent! She turned things around in record time and delivered a phenomenal suite of images that capture a range of moods and moments."
Karina McHardy, Author & Founder of NeuroThrive
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![Tall, casually dressed man makes a smoothie in a modern kitchen as part of his suite of branding images for a wellness and lifestyle brand.]()
"With a comprehensive background in marketing (corporate to SME) Aimee quickly understands the requirements to craft photos that align with your brand. She is adaptable and skilled and will not start a shoot until she clearly understands your end goals. Aimee, made it fun and easy to ‘snap’ some fabulous photos of me, including making me look pretty darn good (not an easy task – hehe). Naturally, I’d highly recommend Aimee for your next photo shoot."
Michael Griffith, founder of Epic Wellbeing
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![Two professional business women stand in a well lit urban laneway facing the camera with approachable and welcoming smiles.]()
"Aimee has been an incredible partner in supporting us at The Urban Advisory to develop our brand refresh collateral. We've had a series of sessions with her, building our library of content. Her photography is absolutely exquisite, but beyond that she also took the time to deeply understand what we were trying to achieve and what was important to us. We couldn't recommend her highly enough."
Dr Natalie Allen, co-founder of The Urban Advisory
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![Close-up portrait of a woman with blue eyes and shoulder-length brown hair, wearing a white blazer and dark top, sitting against a blurred grey background. This is a personal branding profile picture for an Auckland based business founder.]()
“Aimee is both professional and fun to work with, which is a great combination to make you feel relaxed, in capable hands and enjoy having your photos taken. Her creative ability to understand your business, your branding, your vision, and what you want to convey in your photos coupled with her marketing and business knowledge makes her an incredible resource for any entrepreneur.”
Juliette, Author & Founder of Thrive Wellness
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![Branding Photo for a smiling man with crossed arms, wearing a white shirt and dark coat, standing outdoors in an urban area with hanging lights and buildings in the background. Photographed in downtown Auckland by Aimee Glucina.]()
“Aimee was amazing to work with! Not only did she take some great shots, the shoot and her service before and after couldn't have been better. What's more, she's a lovely person to deal with. . . and that's important!”
Stu, Consultant & Founder of Mean Business
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![Personal Brand photo of business owner with their dog photographed by Aimee Glucina]()
"Not only is Aimee a talented, professional photographer, but her patience, flexibility, and genuine warmth made the entire experience so enjoyable. Aimee arrived with a clear vision and an eye for detail. We had chosen two different locations, and she navigated both seamlesslyShe made everyone feel comfortable in front of the camera, which really shows in the natural, vibrant images she produced. The final photos perfectly reflect the spirit of our team and brand. If you’re looking to elevate your brand with beautiful, meaningful imagery—get in touch with Aimee. You won’t regret it!"
David Monsellier, MD Monsellier Law
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![Branding photo featuring a smiling woman with long blonde hair sitting at a wooden table in a cafe or restaurant, holding a cup of coffee, with a decorative wooden partition behind her and natural light coming through the window.]()
“She was so thorough in the lead up - I felt Aimee really understood my brand and what I wanted to achieve with my images. On the day I was nervous, but she instantly put me at ease. I felt really comfortable and it was actually so much fun I didn't want it to end! The images turned out better than I ever could've imagined, not posed or cheesy but super authentic, warm and beautiful.”
Georgie, Founder of Expansion Within
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![Profile photo for Auckland based business woman who is smiling while sitting at a table with a laptop and a notebook, on a porch with trees in the background.]()
“I was teary eyed with joy when I saw the sneak peeks, thank you for making my heart smile - I never see myself this way and often thought that I wasn't photogenic but the way you've captured me is just precious - grateful for your talent.”
Sheila, personal branding client
I know it can seem scary to invest in yourself, but imagine being able to…
Direct potential clients to a website you’re proud of!
Stop cobbling your brand together around old headshots that don’t represent who you are.
Say yes to speaking engagements knowing you’ve already got perfect PR photos.
Ditch generic stock photography in favour of unique website imagery.
Attract your dream clients by communicating your values and personality.
Farewell social media content overwhelm knowing you have months worth of engaging photos.
Position yourself visually as the go-to expert in your field.
Still wondering if these Personal Brand Photos are right for you?
This is for you if…
👍 You’re a service provider looking to grow your business and attract dream clients
👍 You’re a coach, author or speaker looking for an authentic way to connect.
👍 You’re launching or re-branding your website and you need images that align with your values and show what it’s like to work with you.
👍 You’re tired of trying to cobble your brand together from old headshots, selfies and bland stock.
👍 You’re nervous about having your photos taken, so you want to work with a photographer who will make it feel easy.
This is not right for you if…
❌ You just want a couple of quick headshots against your boardroom wall.
❌ You have a business that primarily sells physical product so you want lots of inventory photos.
❌ You’re ready for better, more natural photos but you want them for a whole team (take a look at my Executive Team Headshots days instead).
❌ You’re looking for traditional corporate headshots for a big group (20+ people).
❌ You’d rather pinch pennies and DIY it than invest in your success. I mean, you can cut your own hair too. That doesn’t mean you should.
Want to see exactly what you can expect from a Personal Brand Photoshoot?
Every day without a cohesive brand presence is a missed opportunity to connect with your ideal clients. Don't let outdated visuals hold back your business growth.
Got questions?
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How much you pay for a Personal Branding photo session in Auckland will depend on a few things, including:
the assortment and diversity you require in your image set.
how much strategic planning goes into the session.
what else is included on shoot day (e.g. professional hair and makeup, venue hire).
the photographer’s years of experience and ability to guide you through natural movement and posing will also impact the price.
The average client spends $2,200 on personal branding photos with me.
Check out this page for all the details.
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Headshots are great if you work for someone else or just need a fresh photo of your face for LinkedIn and your email signature. They’re typically shot from the bust up and provide a simple, professional image of what you look like.
Personal Branding incorporates storytelling about who you are and why you do what you do. A brand session is for you if you are the face of your business. It will include a mix of headshots, details and lifestyle images that visually illustrate what it’s like to work with you.
A brand session will always include a headshot. A headshot session does not include brand photos.
For more, check out this post.
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I completely understand wanting just a handful of images, and thinking a few clicks shouldn’t take much time.
But rather than focusing solely on number of files delivered or time spent with my camera raised, my packages are structured around the planning, direction, and experience that goes into creating relaxed, natural looking, strategically aligned photos.
So I don't offer any smaller or lower-cost sessions than those listed on my website.
NB: Actor’s Headshots Sessions with me are strictly for actors/talent only. The shots obtained are specifically tailored to what’s needed for casting headshots.
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Ah, the all important question! The main thing is that you wear something you feel confident in! Try everything on a week before (leaving time to fill in wardrobe gaps if needed).
Don’t worry you will get an extensive guide with pages of wardrobe tips and ideas when you book.
You can bring in as many outfit options as you want. I’ll go through them with you and help you choose what will work best on camera and make you look a million bucks.
Additionally I always recommend booking hair and makeup with my favourite HMA Greer Melrose. She’ll help to ensure you’re presenting the most polished and professional version of you, and she has great styling advice on the day too!
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I’ll let you in on a secret—almost everyone feels this way!
Years of experience have allowed me to create a seamless, confidence-boosting experience for you. I’ll gently guide you with easy to follow posing direction that’s made for real people. Clear direction, a fun and relaxed tone, and a focus on what will get you the best results are the hallmarks of my sessions.
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When you get in touch I'll send you a location guide to spark ideas. After that we will discuss the options that are best suited to your brand.
That might be your offices and nearby environment, a hired location, or your favourite cafe. I also shoot many branding sessions at my own home which has a neutral, modern aesthetic that is especially well suited to lifestyle brands and authors.
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I photograph Executive Teams of 5-15 who want modern lifestyle headshots.
My signature style uses natural light and real environments, and will require 1/2 - a full day with your team.
You’ll have 25 minutes with my professional hair & makeup artist, and 20 minutes shooting.
Check out this page for details.
For teams of more than 15, I am probably not the right photographer for you.
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I have a decade of experience in brand strategy and marketing - and I’d love to help you finesse your brand!
I’ll help you to pinpoint your ideal customer and brand story.
I am also able to audit your existing or DIY website and recommend improvements that will strengthen your branding. I am a Squarespace ‘Gold Circle Member’ - so if you’re working with their platform I can also provide simple, instructive advice for improvements.
Learn more about 1:1 Brand Strategy Sessions here.
